Top 3 Benefits of Superior Dark and Lit Fiber

Dark and lit fiber can be a difficult concept to understand completely. This goes for both you, the agent, and the decision-maker in the business to which you are selling. At the end of the day, you both know one thing: a business ready to compete needs superior dark and lit fiber!

So, how exactly can you make the sale and explain that your product is the best if you don’t know everything there is to know about dark and lit fiber? The answer is simple: confidence in the support you receive from your master team! If you know that you have the support and backup you need from above, then you will be confident that the information you’re providing is the best, hands down… and your potential customers will take notice.

To get a little taste of the kind of valuable information we give our agents, here are the top three benefits of superior dark and lit fiber to communicate to businesses.

1. There are varying degrees of complexity.

There is no one-size-fits-all solution when it comes to dark and lit fiber. Depending on the business, its size and bandwidth needs, the business will either choose traditional lit fiber, which is more hands-off, or dark fiber which has room to grow and handle more. The most important thing is that you have the expertise and experience of an established master behind you to help make the best decision for your customer, which is what all Motivity Communications agents can bring to the table.

2. The price is right.

There has never been a better time for small to midsize businesses to invest in dark and lit fiber to gain the competitive edge, as prices continue to fall. This is thanks to oversupply of fiber-optic cables in the 1990’s, before the dot-com bubble burst. Explaining this to potential customers is a valuable way to make them feel more aware of exactly what they will be buying, and why they should jump on the chance.

3. It coincides with growth.

If a business is growing, it needs to consider how important bandwidth is. Their dark and lit fiber solutions must be able to handle the growth they are projecting in the coming years. Agents can essentially guarantee to businesses that the products they supply, with the help of Motivity Communications, can not only handle, but also help facilitate this growth.

Don’t let the fact that you are not a dark and lit fiber expert stop you from scoring an opportunity to make even more as a telecom agent. With Motivity Communications, we help fill in the gaps between what you know, and what companies need to know to give you their business.

To learn more about how to join the Motivity Communications team, visit!